This standard defines when a meal must not be described or marketed as a "Full English" or "English Breakfast." Its purpose is to ensure that these names are used honestly, protecting diners from being misled by menus that promise a traditional experience but fail to deliver it in practice. A breakfast is disqualified if its ingredients, name, or presentation create a false impression of what is actually being served.

A breakfast is immediately disqualified if any of the five core pillars are omitted or replaced, yet the dish is still described as a 'Full English' without a clear explanation. This includes menu language that implies completeness or authenticity when the required components are missing. Using the 'Full English' or 'English breakfast' name to sell a partial breakfast is a direct breach of this standard.

A breakfast is also disqualified where non-traditional ingredients or formats are used in a way that conflicts with our established definitions. While creative interpretations and modern adaptations can be valid meals in their own right, they must be accurately named. They cannot be represented as meeting these standards if they rely on substitutions that shift the breakfast away from its recognised English form.

Finally, this standard is concerned with the accuracy of the description rather than culinary merit. We do not judge a meal's taste, innovation, or popularity; we judge whether the name "English Breakfast" is being used truthfully. The goal is to ensure that when a customer sees that name on a menu, they can trust it represents the coherent and authoritative tradition defined by the Society.